Effective Date: May 14, 2015; Last Updated: March 21, 2019.
6 Columbus Hotel, its affiliates and its hotels (collectively, “6 Columbus,” “us,” “we,” or “our,”) take very seriously your privacy, and wants you to be familiar with how we collect, use and treat your information. We understand that our guests, customers, clients, users, and other visitors put their trust in us, and we want them to be confident using this website and those of our brands and properties.
We are committed to protecting the personal information we collect through websites we own or control(“Websites”), software applications we make available on or through mobile devices or computers (“Apps”), wireless/wi-fi connectivity that may be offered at our properties (“Wi-Fi Access”), social media channels that we control (“Social Media Channels,”), and booking/reservations services we control (collectively, with Websites, Wi-Fi Access and Apps, the “Services”).
The Policy does not describe our practices on sites or apps where it does not appear. It also does not describe our practices for information we collect offline or from our employees or customers.
WE COLLECT INFORMATION FROM AND ABOUT YOU
We collect contact information. We collect your name, address, telephone number, and email address. We may also collect your company name, if applicable.
We collect identity verification information. We may collect information about your government-issued identification card, such as your driver’s license number or passport number.
We collect payment information. We may collect payment information, including payment card number and billing address. This payment information may be processed by our vendors.
We collect demographic information. We collect demographic information about you, such as age, gender, and country.
We collect information about your hotel stay with us. We may collect information about your hotel stay with us, including your loyalty or rewards program number, hotel stay preferences, use of hotel amenities, or service history with us.
We collect travel information about you. We may collect travel information about you, including your travel plans, travel status, or loyalty or rewards program number of a travel partner.
We collect social media information about you. If you submit content through our Social Media Channels, we may collect information about your social media account, such as account name or account handle, the number of followers, social media profile, age, gender, language, and location demographics.
We collect usage and device information. We collect information about the web browser you are using. We collect information about your use of the Services, as well as information about the sites you came from and where you visit when you leave us. We also collect information about how you connected to us, including about the operating system, network provider, or the device you used to access the Services. We also collect IP addresses.
We collect location information. Depending on the Services you use or the permissions you give, we may collect location information about you. Location information may be derived from your device’s GPS and location systems, nearby wi-fi networks and cell phone towers, your IP address, or other data that may identify you as being located in a specific region, city, or postal code. You can manage the Services’ ability to track your location by granting or denying the Service access in your computer or mobile device’s settings.
WE COLLECT INFORMATION ABOUT YOU IN A VARIETY OF WAYS
We collect a variety of information from and about you. Some information is collected automatically when you use or browse the Services, while other information is only collected when you provide it to us directly.
As a result, you have choices about the information we collect. When you are asked to provide data, you may decline; but if you choose not to provide data that is necessary to provide a service or feature, you may not be able to use that service or feature.
We collect information directly from you. We collect information when you submit it to us. We collect information from you when you make a reservation to stay at one of the 6 Columbus Hotel. We collect information from you when you check-in and stay at one of the 6 Columbus Hotel. We collect information when you make a payment with us. We collect information when you register with us, fill out a profile on our Websites or Apps, or subscribe to our feeds. We collect information when you use or supply content to or through one of our Social Media Channels.
We collect information from you passively and automatically. We use tracking tools, like browser cookies and web beacons, to collect information from and about you. We do this on our Websites, Apps, Social Media Channels, and in emails we send to you. We collect information about users over time when you use our Websites and Apps. This includes usage and browser information. We may have third parties collect personal information about you for us this way. To learn more about the tools we use and your choices, please read below.
We collect information about you from third-parties. We collect or receive information about you from third parties, such as travel agencies, booking services, online travel agents, and event or conference promoters, to effectuate and authenticate the reservation or provide you with better customer service during your stay with us. If you interact with a Social Media Channel or submit social media content to us, we may collect or receive certain data about you from the applicable social media platform. We also collect information about you from our business partners or affiliates.
WE COMBINE INFORMATION WE GET ABOUT YOU.
We combine information that we have collected offline with information we collect online as permitted by law. We combine information we have collected across other third-party sites. We combine information collected across devices, such as computers and mobile devices. We also combine information that we get from a third-party with information we already have.
WE USE YOUR INFORMATION AS DISCLOSED AND DESCRIBED HERE.
We use your information to provide services to you. We use your information to provide products, Services, and information to you, including for the purposes of booking rooms, providing food and beverages, and providing other amenities and services.
We use your information to provide you with customer service and support. We use your information to provide you with customer service and support your needs more efficiently. We also use your information to customize and personalize your experience with us.
We use your information to respond to your questions and requests. We use your information to answer questions and inquiries and to respond to complaints and requests about our products and Services. We also use your information to process your requests.
We use your information to improve our products and services. We use your information to improve our Websites, Apps, Social Media Channels, products and Services.
We use your information internally to operate our business. We use your information internally to operate our businesses. This includes monitoring your usage of products, services, and systems, analyzing and storing your preferences, and operating our hotels and serving our guests.
We use your information for marketing and communications purposes. We use your information to deliver and personalize communications with our guests, including providing recommendations, special offers, information on benefits, information about our hotels, restaurants, bars and other facilities, information about events and activations on site at our properties and off-site, and other marketing communications. We may do this by sending you direct communications like emails. We may do this on our Websites, Apps, and Social Media Channels or third-party websites, applications, or social media channels. We do this when legally permitted. For information about managing subscriptions to these marketing communications, review the section on the Choices You Have About How We Use Your Information.
We use information for safety and security purposes. We use your information to verify your identity and authenticate your user activity. We also use your information for anti-money laundering purposes and to protect our company and our guests. We may also use your information to protect our Websites, Apps, and Social Media Channels.
We use your information for employment purposes. If you are applying for a position, we use your information to process and evaluate your application and, if you are engaged, in connection with your employment.
If you are in Europe we have multiple bases for processing your information. If you are in Europe, our basis for processing your information is typically to perform a contract. Performance of such contract, includes responding to your requests. We also process information based on consent or for our legitimate interests.
WE MAY SHARE COLLECTED INFORMATION WITH THIRD-PARTIES
Some of the above uses involve sharing your information with third parties. We share your information with your consent, as necessary to complete any transaction, as necessary to provide any services you have requested or authorized, or as permitted or required by law.
We share your information with third-parties who perform services on our behalf. We share your information with trusted third-parties who perform services on our behalf, but only to the extent the information is needed to provide such services. This includes, for example, software and web developers, payment processors, online travel agencies, booking and reservations managers, maintenance companies, guest benefits providers, email and other marketing vendors, marketing technology vendors, and vendors we have retained to assist in securing our systems.
We may share information if we think we have to in order to comply with the law or to protect ourselves. We will share information in response to a court order or subpoena or when otherwise required to do so by law. We will also share information in response to a request from a government agency or other regulatory authority. This includes U.S. and non-U.S. law enforcement or regulatory authorities. We may also share information when we are investigating potential fraud or other unlawful activity.
We do not share your information for direct marketing purposes. We do not share, sell, or lease information about you to any third parties for their direct marketing use.
We may share information with any successor to all or part of our business as permitted by law. If all or a part of 6 Columbus or one of its Hotels is sold or management is transferred to another entity, we may transfer, disclose, or replicate some or all of the information we have collected as part of that transaction. Where legally required, we will give you notice and if you have the legal right to do so, allow you to object.
We may share information for other reasons we may describe to you or as permitted by law.
YOU HAVE CERTAIN CHOICES ABOUT HOW WE USE YOUR INFORMATION.
You can opt out of certain marketing communications.
If you no longer wish to receive marketing communications from us please email us at email@example.com or follow the instructions in any message you receive from us to opt out or unsubscribe. If you opt out of marketing communications you will continue to receive messages from us about your relationship with us where permitted by law (such as reservation confirmation emails).
You can update, delete, or access your information. To update or correct your information you can email us at firstname.lastname@example.org. As required by law you can also have us delete your information. Please contact us at email@example.com about having your information deleted. If you are in the European Union and would like to access your information, please contact us at firstname.lastname@example.org.
OUR COOKIES AND DO NOT TRACK POLICIES.
Your web browser may give you the ability to control cookies or other tracking technologies. How you do so depends on the type of cookie or tracking technology. Certain browsers can be set to reject or disable browser cookies. If you block essential cookies or tracking technologies, certain features of our Services may not work.
Our Do Not Track Policy. Some browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those Do Not Track (DNT) signals.
OUR SITES ARE NOT INTENDED FOR CHILDREN.
Parents can learn more about how to protect children’s privacy online here.
WE USE STANDARD SECURITY MEASURES.
We use and maintain appropriate and reasonable security measures as required by relevant laws. While we try to ensure the protection of your information, the Internet is not 100% secure and we cannot guarantee or promise that your use of our Services or your transmission of information to us will completely safe. We encourage you to use caution when using the Internet.
WE MAY LINK TO THIRD-PARTY WEBSITES OR SERVICES WE DON’T CONTROL.
WE MAY STORE AND USE INFORMATION BOTH INSIDE AND OUTSIDE OF THE UNITED STATES
Information we collect may be stored and processed in the United States. If you live outside of the United States, you understand and agree that we may transfer your information to the United States. The United States may not afford the same level of protection as the laws in your country. By submitting your information and/or by your use of the Services you agree to the processing of your information in the United States as permitted by law.
YOU CAN CONTACT US ABOUT THIS POLICY AND YOUR INFORMATION
6 Columbus Hotel
206 Spring Street, 4th Floor
New York, NY 10012